Most people wouldn’t think of security guards as being in a retail store, mall, hospital, bank or corporate office to help customers, but in fact, that can often be a main, daily function. At WWPro one of our criteria for hiring security guard personnel is their people skills – who well do they relate with and communicate with people. Security guards help make customers feel more at ease and safe while they are in your business. This can be especially beneficial if your business deals with a lot of traffic and there is the potential for more threats, including from customers with grievances—a more common instance in these times. Having security guards present can also give your business a more professional feeling, which may encourage customers to do business with you.
How do security guards help customers?
Customers often feel safer when security guards are present. This is especially true in businesses that are located in high-crime areas. Security guards can help customers feel more comfortable by providing a visible presence and deterring crime. In some cases, security guards may also be able to provide assistance to customers who need it. For example, security guards can help customers who are lost or help them find items that they have misplaced. They can direct them to different parts of a building or store, and even serve as a kind of guide for the individual. They help kids locate their parents, or give a helping hand to a customer who may need it.
If there is an emergency, security guards are the perfect agents for directing and managing crowds to exits or safe zones. Our WWPro security officers are trained to be well-versed in the company’s emergency plans and measures. They can also monitor activities and provide a reassuring presence for customers who may be feeling anxious from some reason.
Overall, security guards can play an important role in making businesses more customer-friendly. By providing a visible presence and deterring crime, security guards can help make businesses more inviting for customers.